AI Pipeline Systems

Your pipeline.
Running itself.

Hurst Systems builds and manages AI-powered client acquisition engines for sales-driven businesses — content, outreach, and follow-up working together, every month, without you lifting a finger.

Book a free strategy call
See how it works
5
Systems in one
15 min
Your monthly input
2–3 weeks
To fully live

The problem

Your pipeline depends on you

Most service businesses grow on referrals and word of mouth. It works — until it doesn't. When the pipeline dries up, there's no system to turn back on. No content going out, no outreach running, no leads being followed up automatically.

  • Content goes quiet You post consistently for three weeks then client work takes over and you disappear for a month.
  • Leads go cold Someone shows interest on a Tuesday. By Thursday you've forgotten to follow up. The deal dies quietly.
  • Outreach never happens You know you should be reaching out to new prospects. It stays on the to-do list. Every week.
"We were relying entirely on referrals. When they slowed down, we had nothing to fall back on."

— A common story. Probably yours too.

The problem isn't that you don't know what to do. It's that content, outreach, and follow-up each require consistent time and attention you don't have. Individually they're manageable. Together they're a full-time job.

That's exactly what Hurst Systems takes off your plate.

The Pipeline System

Five systems.
One engine.

We build a complete AI-powered client acquisition engine — content that keeps you visible, outreach that finds new prospects every week, a follow-up system that converts interest into conversations, seamless client onboarding, and a custom CRM that tracks everything automatically. All managed for you on a monthly basis. You brief us in 15 minutes. We handle everything else.

01
Content engine
LinkedIn posts, newsletters, and email sequences produced every month in your voice. You brief us once. We deliver everything ready to publish by the 5th.
02
Outbound system
AI-personalised cold email and LinkedIn outreach targeting your ideal clients. Prospect lists built, sequences written, campaigns managed. Replies land in your inbox.
03
Follow-up automation
Every lead gets an instant personalised response and a 7-day follow-up sequence. No manual chasing. No leads going cold because of slow response.
04
Client onboarding
When someone signs up, a professional automated sequence fires instantly — welcome email, intake form, briefing document, and first session prep. Consistent, impressive, zero manual effort.
05
Custom CRM
A bespoke CRM built around how your business actually works — not a generic off-the-shelf tool you'll barely use. Every lead, client, and deal tracked in one place, automatically updated as your pipeline moves.
or
Bespoke
Custom AI Solutions
An integrated workflow that tailors to any business and any problem. If your challenge doesn't fit a standard system, we design and build a bespoke AI solution around exactly what you need.
Let's talk

How it works

Live in three weeks.
Running forever.

01
Strategy call
A 30-minute Google Meet where we map your ideal client, your voice, your goals, and exactly what the system needs to do for your business.
02
We build
Over two weeks we build your complete Pipeline System — content engine, outbound sequences, follow-up automations, and lead capture — inside your existing tools.
03
You approve
A handover call walks you through everything. You approve the first month of content, we launch the outbound campaigns, and the system goes live.
04
We manage it
Every month we produce your content, run your outreach, and keep the system sharp. Your monthly input: a 15-minute brief. Everything else is handled.

Packages

Choose your
starting point.

Every package includes a one-off build followed by optional monthly management. Fixed prices. No hidden costs. No surprises.

Tier 1 — Foundations
Pipeline Foundations
  • AI content engine — LinkedIn posts, newsletter & email sequence
  • Lead magnet built and connected to a 5-email nurture sequence
  • Automated lead follow-up — instant response + 7-day sequence
  • Client onboarding automation
  • Delivered in 2 weeks, fully remote
Get started
Most popular
Tier 2 — Growth
Pipeline Engine
  • Everything in Pipeline Foundations
  • Outbound cold email system — list built, sequences written and launched
  • LinkedIn outreach automation — personalised connection and message sequences
  • CRM integration — all leads flow into one dashboard automatically
  • Monthly performance reporting — leads, opens, calls booked
  • Delivered in 3 weeks, fully remote
Get started
Tier 3 — Scale
Pipeline Engine Pro
  • Everything in Pipeline Engine
  • Multi-channel content — LinkedIn plus one additional platform
  • Advanced outbound — multiple variants, A/B tested, high volume
  • Sales enablement content — proposals, case studies, objection handling
  • Slack or Teams integration for real-time lead alerts
  • Fortnightly strategy calls
Get started
or
Bespoke
Custom AI Solutions
An integrated workflow that tailors to any business and any problem. Not every challenge fits a standard package — so we scope, design, and build a solution that fits yours exactly. Priced on scope after a scoping call.
Let's talk

Who it's for

Built for businesses that
sell services.

If your revenue depends on relationships, reputation, and a consistent flow of qualified conversations — The Pipeline System was built for you.

Consultants & coaches
Content is your entire pipeline. We make sure it never stops working even when you're busy with clients.
Mortgage brokers & IFAs
Stay visible between referrals with consistent thought leadership and automated prospect outreach.
Recruitment agencies
Attract clients and candidates simultaneously. Content plus outbound means a full pipeline on both sides.
SaaS & tech companies
Content and outbound are core to growth. We build the system so your team focuses on closing, not creating.
Marketing agencies
The cobbler's children problem, solved. We run your pipeline so you can run your clients'.
Commercial solicitors
Thought leadership drives business clients. We produce it consistently without taking you away from client work.
Business development teams
Give your BD team a system that works while they sleep. Outreach running, leads warming, calls booking.
Property & estate agents
Market updates, listing content, and buyer nurture sequences — all automated and consistent every month.

Common questions

Straight answers
to honest questions.

Will the content actually sound like me?
Yes — and that's the part we spend the most time on. Your strategy call is largely about capturing your voice: how you think, what you would and wouldn't say, your opinions, your examples. Every piece of content is written to your tone guide, not a generic template. You'll be surprised how quickly it feels natural.
What if I want to make changes to the content?
Everything is delivered to a shared Google Doc before it's published or sent. You have full editorial control — add, remove, or change anything. Most clients make minor tweaks in the first month and almost nothing in month three once the voice is dialled in.
Is the cold email outreach compliant with GDPR?
Yes. We target business email addresses under the legitimate interests basis, which is standard practice for B2B outreach in the UK. Every sequence includes a clear opt-out, suppression lists are maintained, and we follow ICO guidelines throughout. We'll walk you through the compliance setup as part of the build.
How much of my time does this actually take?
Once the system is live, your monthly input is a 15-minute briefing form — what's coming up, any topics you want to cover, anything off limits. We handle everything else. The strategy call at the start is 30 minutes. The handover call is 45 minutes. After that, you read and approve. That's it.
What tools do you build inside?
We work inside your existing tools wherever possible — Google Workspace or Microsoft 365 for content, your current CRM or a free one if you don't have one, and your existing email platform for sequences. We don't add new monthly subscriptions to your stack without a clear reason.
Can I cancel the retainer?
Yes — 30 days written notice, no awkward conversations, no penalty. The system and everything built inside it belongs to you regardless. You can run it yourself or bring in someone else. We'd rather earn your business every month than lock you in.

Results

What happens when
the system runs.

★★★★★
"Before Hurst Systems our LinkedIn presence was non-existent and we were chasing referrals. Within 60 days we had inbound enquiries from content we hadn't even written ourselves."
Business coach, Leeds — Pipeline Foundations
★★★★★
"The outbound system alone books us 4–6 qualified discovery calls every month on autopilot. We've completely stopped relying on word of mouth to fill the pipeline."
Recruitment agency MD, Manchester — Pipeline Engine
★★★★★
"I brief them once a month in about 10 minutes. A week later my content for the entire month is sitting in a Google Doc ready to go. I genuinely never think about it anymore."
Independent financial adviser, Yorkshire — Pipeline Engine

* Testimonials shown are illustrative examples. Real case studies added as clients go live.

Get started

Ready to stop
feeding the pipeline manually?

Book a free 30-minute strategy call. We'll map exactly what your Pipeline System should look like, walk you through what the build involves, and give you a clear picture of what to expect in the first 90 days. No pitch. No pressure.

Book your free strategy call

30 minutes on Zoom. Free. No obligation.